Peer-to-Peer Fundraising Events Dropped by One-Third in 2021, Silver Linings Found

Some of the United States’ largest non-profits host successful peer-to-peer events, and the disruption of 2020 caused these events as a whole to experience their greatest revenue drop in fifteen years. However, some important lessons were learned for the future.

A peer-to-peer fundraiser is an event in which the organization recruits individuals to participate in a challenge (like a walk or a run), and the participating individuals raise money for the organization. In 2020, individuals who did participate in a peer-to-peer event were more engaged and raised significantly more, on average, than individuals in the past. Additionally, organizations whose event already offered a menu of ways to participate (such as a virtual walk) fared better than those who were forced to pivot unexpectedly.

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